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Want to know more about the history of the Curver brand? Do you want to know when your favorite products were invented? You will find all the answers here!
HOW IT ALL STARTED
Curver started more than 75 years ago and is now an international player specialized in the production and sale of plastic household products. We focus on making products that are stylish, practical and durable, with features that help people enjoy living together. to enjoy.
MILESTONES & ORIGINS
Within 75 years, Curver has become a strong international brand, leading the market in Europe and beyond. Discover our journey to becoming a major producer of resin household products for home and leisure.
The Curver story begins 75 years ago, in May 1949, as Pierre CURtius and Ad VERschuren establish a glass packaging production company in the Netherlands. This family business is given the name CURVER, combining the first 3 letters of its founders’ names.
As the mass market develops, plastic products enter a boom period. Curver, now partly owned by the DSM Group, decides to specialise in this emerging industry. With the construction of a new production plant in the Netherlands, its operations rapidly expand from the production of resin food containers to the development of various storage solutions (waste bins, laundry baskets) and other packaging materials for industrial applications.
DSM becomes the sole owner of Curver and once and for all makes it a brand specialising in the household resin market;
Curver undergoes tremendous growth and becomes the European reference brand in its field. Rapidly gaining international status, Curver develops extensive ranges for home and leisure, including the era-defining Unibox storage box.
In 1990, DSM forms a partnership with the US group Rubbermaid Inc. Eight years later, Rubbermaid buys out Curver in its entirety and the company continues to expand.
The Curver brand is now part of the Keter Group, a world leader in the manufacture and distribution of resin-based consumer products for home and garden.
Curver goes one step further in its commitment to designing creative products by introducing its unique decorated box and bin know-how, based on exclusive in-mould labelling technology. This breakthrough in the household plastic industry enables Curver to add a revolutionary metallic look to its waste bin range and endless collections of decorated storage boxes that have sold by the millions ever since.
Curver signs a landmark partnership with Disney. Princesses, Cars, Mickey Mouse, and Winnie the Pooh are now featured on our various storage solutions, much to the delight of children everywhere… and grown-ups too!
Curver signs a landmark partnership with Disney. Princesses, Cars, Mickey Mouse, and Winnie the Pooh are now featured on our various storage solutions, much to the delight of children everywhere… and grown-ups too!
Curver reveals its soon-to-be-iconic STYLE range! Perfectly blending the visual appeal of natural rattan fibre with the convenience of resin, this range adds a touch of elegance to any room in the house.
EcoLife marks the first range of plastic household products made from 100% recycled domestic plastic. Curver’s eye-catching EcoLife Neo storage baskets are named the EPRO
Best Recycled Plastic Product at IdentiPlast 2012: prestigious recognition of Curver’s long-standing commitment to sustainable yet stylish designs for eco-friendly consumers.
Curver signs a landmark partnership with Disney. Princesses, Cars, Mickey Mouse, and Winnie the Pooh are now featured on our various storage solutions, much to the delight of children everywhere… and grown-ups too!